You deserve to know what you're putting on your skin.

Our products contain both natural and synthetic ingredients, with the focus on safety, quality and performance. All of our products are cruelty free. We never test on animals.

No superfluous formulas. No unnecessary chemicals.

Just clean, effective, active ingredients – precisely chosen to take the best care of a man's skin.


To soothe, heal, moisturize and promote regeneration of your skin. 
Allantoin is a botanical extract that promotes healthy tissue formation, and softens your skin enabling it to absorb more moisture.

You can find Allantoin in our Daily Face Wash, Protective Shave Cream and Hydrating Daily Moisturizer.

aloe vera in skincare products for men

Aloe Vera 

To soothe, regenerate and heal your skin.
Aloe Vera has rich moisturizing properties, enhancing the appearance of dry or damaged skin and restoring suppleness.
It increases the elasticity of your skin through collagen repair and has an anti-inflammatory action that soothes and prevents irritation. This is particularly important when you are shaving every day.

To see why aloe vera is so great for a man's skin, see our article in the Skincare Manual.

We've included Aloe Vera to all three of our products - you can find it in our Daily Face Wash, Protective Shave Cream and Hydrating Daily Moisturizer.

apricot stone oil in skin care products for men

Apricot Stone Oil 

To soften the hair, making it easier to shave.
Apricot Stone Oil also lubricates your skin so the razor glides easily – even with several passes of the blade. Nourishing, soothing and anti-aging, it contains Vitamins A and E and acts as a rich emollient.

Apricot Stone Oil is one of the key ingredients in our Protective Shave Cream.


black tea extract in skin care products for men

Black Tea Extract 

A powerful anti-oxidant to firm, smooth and brighten your skin. 
It contains polyphenols that neutralize free radicals and help prevent cellular damage.
Black Tea Extract has also been shown to be effective in reducing redness and irritation. Super important when you are shaving.

You can find Black Tea Extract in our Daily Face Wash.


A deep moisturizer that reduces any redness and irritation from shaving and aids skin repair.
D-Panthenol has been shown to improve hydration, reduce inflammation of the skin and accelerate the healing process, restoring the natural barrier function of your skin. It is also effective as an acne treatment because of its anti-bacterial and anti-inflammatory properties.

It's why we've included D-Panthenol in our Hydrating Daily Moisturizer.


To moisturise your skin and stop dryness. 
Glycerin is a naturally occurring ingredient that balances the water levels in your skin to facilitate moisture and restore the skin to normal hydration.
It is an especially important ingredient when washing your face. It prevents dryness and stops your face from feeling tight and dehydrated.

You can find hydrating Glycerin in our Daily Face Wash, Protective Shave Cream and Hydrating Daily Moisturizer.

Hyaluronic Acid 

Provides deep and long-term hydration to leave skin plump, smooth and supple. 
It reduces fine lines and improves skin texture, giving the skin increased freshness and restoring elasticity.
Hyaluronic acid is extremely effective in improving tissue hydration, it increases skin’s moisture content and helps prevent water loss, making your skin look younger.

To find out more, check out " Why Hyaluronic Acid is so great for a man's skin".

You can find Hyaluronic Acid as one of the key ingredients in our Hydrating Daily Moisturizer.

Jojoba Oil 

A protective anti-oxidant that helps prevent the breakdown of elastin, whilst also nourishing and increasing the suppleness of skin. It is an excellent anti-aging ingredient.
Jojoba Oil also has anti-bacterial and anti-inflammatory properties, and an oil-regulating action, so it’s perfect if you are prone to oiliness or acne.

You can find Jojoba Oil in our Hydrating Daily Moisturizer.

Lactic Acid 

To gently exfoliate and help stimulate cell renewal. 
Lactic Acid removes dead skin cells, unclogs pores and so helps to eliminate in-grown hairs and blackheads.
It is a naturally occuring chemical exfoliator, or Alpha Hydroxy Acid (AHA), and is extremely effective at dissolving dead skin cells. But at the same time, Lactic Acid is gentle enough to use every day, even if you have sensitive skin.

You can find Lactic Acid in our Daily Face Wash.


A powerful anti-aging peptide which promotes the production of collagen, (this is the protein responsible for giving skin it’s elasticity).
It also helps repair skin and stimulates cell renewal. 
® is considered to be as effective against wrinkles as retinol, but much less irritating.

You can find anti aging Matrixyl® in our Hydrating Daily Moisturizer.

shea butter in skin care products for men

Shea Butter

To nourish and protect your skin during shaving and to restore suppleness. 
Shea Butter is excellent at improving the condition of your skin. It enables it to retain moisture and lessens the loss of water by forming a barrier on the skin's surface, whilst at the same time reducing the appearance of dryness.
It effectively keeps bacteria out, facilitates the skin's healing process and regenerates the skin. It is anti-inflammatory and has antioxidant properties too. This makes it the perfect ingredient when you are shaving.

And it’s why you can find Shea Butter in our Protective Shave Cream.

Tea Tree Oil 

A purifying ingredient that aids in healing and soothing your skin to reduce any redness and irritation.
Tea Tree Oil also helps to regulate excess oil production and keeps skin free of acne-causing bacteria.

You can find Tea Tree Oil in our Daily Face Wash and Protective Shave Cream.

Vitamin E 

Very nourishing, protective and calming – Vitamin E increases skin brightness and evens out skin tone, whilst also improving skin texture and strengthening the cutaneous barrier. 
Vitamin E has anti-aging, moisturizing, anti-inflammatory, and enhanced SPF properties.
A powerful anti-oxidant, it offers advanced skin and cell protection from the damage caused by free radicals and UV damage.

You can find Vitamin E in our Hydrating Daily Moisturizer.



DAILY FACE WASH INGREDIENTS : Aqua (Water), Cocamidopropyl Betaine (cleansing/lather agent), Glycerin (hydration/skin replenishing), Octoxynol-12 (texture enhancing), PEG-120 Methyl Glucose Dioleate (texture enhancing), Aloe Barbadensis Leaf Extract (hydration/skin soothing), Camellia Sinensis (Green Tea) Leaf Extract (antioxidant/skin-soothing/skin conditioning), Lactic Acid (alpha hydroxy acid/exfoliant), Propylene Glycol (hydration), Sodium Laureth Sulfate (cleansing), Parfum, Allantoin (skin soothing), Sodium Sulfate (cleansing), Melaleuca Alternifolia Leaf (Tea Tree) Oil (antioxidant), EDTA (stabilizer), Sodium Chloride (texture-enhancing), Benzophenone-4 (preservative), Phenoxyethanol (preservative), Potassium Sorbate (preservative), Polysorbate 20 (texture enhancing), Tocopherol (Vitamin E/antioxidant/skin conditioning)


PROTECTIVE SHAVE CREAM INGREDIENTS : Aqua (Water), Glycerin (hydration/skin replenishing), Caprylic/Capric Triglyceride (emollient/skin replenishing), Cetearyl Alcohol (texture-enhancing), Prunus Armeniaca (Apricot) Kernel Oil (antioxidant/hydration/skin conditioning), Butyrospermum Parkii (Shea) Butter Extract (antioxidant/skin conditioning), Glyceryl Stearate (texture-enhancing), Aloe Barbadensis Leaf Extract (hydration/skin soothing), Carbomer (texture-enhancing), Parfum, Allantoin (skin soothing), Sodium Lauroyl Glutamate (skin soothing), Stearic Acid (texture-enhancing), Propylene Glycol (hydration), Hydrogenated Polyisobutene (hydration), Melaleuca Alternifolia Leaf (Tea Tree) Oil (antioxidant), EDTA (stabilizer), Hydrogenated Polydecene (emollient/skin replenishing), Sodium Benzoate (preservative), Hydrogenated Lecithin (skin-restoring), Phenoxyethanol (preservative), Potassium Sorbate (preservative), Stearyl Heptanoate (texture-enhancing), Sodium Hydroxide (pH adjuster), Stearyl Caprylate (hydration/skin conditioning)


HYDRATING DAILY MOISTURIZER INGREDIENTS : Aqua (water), Glycerin (hydration/skin replenishing), Caprylic/Capric Triglyceride (emollient/skin replenishing), Sodium Hyaluronate (Hyaluronic Acid) (hydration/skin replenishing), Palmitoyl Pentapeptide-4 (Matrixyl) (skin restoring), Simmondsia Chinensis (Jojoba) Seed Oil (emollient/skin conditioning), Panthenol (skin-replenishing), Aloe Barbadensis Leaf Extract (hydration/skin soothing), Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer (texture-enhancing), Parfum, Allantoin (skin soothing), Butylene Glycol (hydration/skin replenishing), Squalane (emollient), Propylene Glycol (hydration), Polymethyl Methacrylate (texture-enhancing), 1,2-Hexanediol (humectant), Caprylyl Glycol (hydration), Carbomer (texture-enhancing), Polysorbate 60 (texture-enhancing), Potassium Sorbate (preservative), Sodium Lactate (texture-enhancing), Sorbitan Isostearate (texture-enhancing), Sodium Hydroxide (pH adjuster), Polysorbate 20 (texture-enhancing), Citric Acid (preservative), Tocopherol (Vitamin E/antioxidant/skin conditioning) 


All that you need to keep looking handsome.