Handsome man in his 30's looking at his skin in the mirror

Best Skincare Routine For Your 30's

Posted by Otis Skincare on

For men, your 30’s is the time when you need to up your skin care game.

And focus on a skincare routine that will keep your face looking fresh, clean and healthy - as well as targeting the early signs of aging.

Most importantly, you want to prevent further damage from happening!

Skin changes as we age, and your 30’s are a time of a lot of changes. Oil production decreases, skin cell turnover slows down, and dryness and wrinkles start to appear.

Read on for a skincare routine that will keep you looking better and better in your 30’s.


handsome man in his 30's looking at his skin in the mirror, seeing some wrinkles

Your 30’s are the time to focus on skincare that targets early signs of aging – and prevents further damage


Life starts to get more complicated when you hit your 30’s…less time for yourself, more responsibilities, more stress…. It all disrupts your skin’s natural balance and accelerates aging.

And it’s not just stress …

How your skin changes in your 30s… 

You’ll probably notice that your face feels slightly drier and rougher, and fine lines start to appear around your eyes. There’s a good reason for this…

  • Skin cell turnover slows down once you hit your 30s
    Dead skin cells start accumulating on the surface, interfering with light reflection and making your skin look dull. It’s very subtle but your face won’t look as glowing and healthy as it used to.
  • Your skin starts to feel dry
    Another side effect of slowing skin turnover. The top layer of skin has a more difficult time retaining moisture and staying hydrated. And the production of hydrating factors in the skin, such as hyaluronic acid, slows down too.
  • Your face doesn’t look as smooth as it used to
    Important proteins such as collagen, which gives your skin structure, and elastin break down faster and less is being made to replace it.

    Your eyes are the first area to show signs of aging 

    The skin around your eyes is four times thinner than the rest of your face and it’s also in continual motion - squinting and smiling.

    Couple that with restless nights and time spent in front of screens and you can see why this delicate area gives the game away.


    How can you reduce the effects of aging in your 30’s? 

    Taking really good care of your skin at this age is a question of finding a routine that works for you - and switching up the products that you use. The products that might have been OK in your 20’s won't cut it anymore.

    But a great routine doesn’t have to be complicated or take up hours in the bathroom each morning. Less really is more!

    Scroll down for the best skincare routine to keep your skin in youth mode.


    Handsome man with strong chiseled jawline and ocean in the background

    A great skincare routine doesn’t have to be complicated
    (or take up hours in the bathroom each morning)


    ACTION PLAN: Best skincare routine for your 30’

    These four simple steps will keep you on the right track.

    #1: Clean without drying out your skin 

    The first step in your morning and evening routine should be cleaning your face. This will keep it looking clear and healthy.

    Your face is exposed to free radicals which cause your skin to age. Washing your face every day prevents them from doing more damage. It also removes dirt and oil build up which can clog your pores causing acne and blemishes.

    For a complete run down see - "CLEAN: the best way to keep your skin looking fresh and healthy".

    In your 30’s your skin also becomes less tolerant to external factors - like cold and dry weather. And harsh soaps will quickly cause skin irritation and leave your face feeling dry.

    The best solution: switch up to a face wash that contains Glycerin - to stop your skin from drying out – and an antioxidant to prevent free radical damage.

    Along with Glycerin, our Daily Face Wash includes Black Tea Extract (a natural antioxidant), Aloe Vera, to soften your skin, and Tea Tree Oil to purify and regulate excess sebum, as well as reducing any redness.

    The Exfoliating Face Wash you need in your 30's



    #2: Exfoliate your face gently 

    As skin cell turnover starts to slow down in your 30’s, exfoliation is the one step in your skincare routine that will really restore your complexion to glowing, good health.

    It eliminates dead skin cells, accelerates cell renewal and stimulates your skin’s natural repair mechanism. This leads to an instant improvement …

    • the texture of your face looks smoother

    • your pores appear smaller

    • it helps get rid of blackheads

    • there’s less chance of ingrown hairs when you shave

    • it allows for better absorption of your moisturizer, keeping your skin well hydrated

    It also increases blood circulation to your face, bringing nutrients to the skin’s surface. Giving you a healthy, vibrant and glowing complexion.


    Avoid using a facial scrub to exfoliate your face! They are too harsh for facial skin, damaging the surface and causing your skin to become red and irritated.

    The best solution: Gently exfoliate everyday using our Daily Face Wash which contains a mild Alpha Hydroxy Acid, Lactic Acid. It will thoroughly get rid of the dead skin cells, but without causing irritation. And it’s so gentle that you can use it every day.

    Our Daily Face Wash does double duty - it cleans and exfoliates in one step.


    #3: Use a moisturizer with anti aging ingredients 

    Whatever your age, and whatever your skin type, using a moisturizer every day is a must if you want smoother, younger looking skin.

    Your 30’s are the time to find one that …

    • hydrates and smooths your skin throughout the day

    • reduces the early signs of aging, especially the fine lines around your eyes, and

    • prevents those wrinkles from becoming deeper.

    The best solution: We created our Hydrating Daily Moisturizer for just that purpose – and we designed it to be extremely light so it absorbs quickly and won’t leave your skin looking greasy.

    It’s packed with the hydrating superstar Hyaluronic Acid to hydrate your skin, and rich in anti-oxidants to keep it looking smooth.

    Best Face Moisturizer for Smoother Skin 



    Even better…

    Our Hydrating Daily Moisturizer is an anti aging powerhouse that will help boost your slowing cell regeneration and target those early wrinkles.

    It helps to regenerate your skin, promote collagen production and minimise the look of large pores so that you end up with clearer, more youthful, looking skin.

    Pay special attention to the eye area

    Your eye area has virtually no oil glands and so it's the first to show signs of aging. Therefore it’s essential to keep the skin here well hydrated.

    The best solution: you don’t need to buy a separate eye cream. Our Hydrating Daily Moisturizer is so light that it is perfect for the delicate eye area as well.

    It will hydrate and soften the skin and diminish the look of any wrinkles. And with anti aging peptides it improves circulation, stimulates collagen and protects the delicate under eye skin from free radical damage, reducing the bags under your eyes and any dark circles.


    #4: Protect your skin from UV rays 

    The number one cause of premature aging is UV rays from the sun. So wearing sunscreen every day is one of the best things you can do for your skin in your 30’s, or at any age.

    Even on cloudy days the UV rays can cause damage, so it’s important to use sunscreen every day.

    And it’s never too late to start. Even if you’ve never bothered with sunscreen up to now, starting to apply it regularly can make a huge improvement in your skin, halting further damage and improving skin texture.


    How to deal with acne in your 30’s… 

    Not everyone can say goodbye to acne when they reach their 30s.

    Increased stress levels and excess oil production mean that you can still suffer from pimples and breakouts.

    That said, acne responds really well to treatments containing salicylic acid - which unclogs pores - as well as benzyl peroxide – which reduces inflammation.

    Since your skin may be drier now it’s better to use a treatment that has a low percentage of benzoyl peroxide. And only target the area where the breakout is happening, so you won’t dry out the surrounding skin.

    If you have a problem with acne in your chin area check out: “How to Clear Up Acne on Your Jawline.


    Along with a good skincare routine, there are some lifelong self-care habits you can adopt to ensure a healthy complexion for years to come … 

    Self-Care tips for every age 

    Get your beauty sleep. Night-time is when your skin has a chance to regenerate and repair. And a good night's sleep gets rid of dark circles and under-eye bags too. So try to catch as much as you can.

    If you're having problems getting to sleep we've got some great tips here – “Why you need your Beauty Sleep: and 14 ways to Sleep Better".

    Stay hydrated. Drinking plenty of water will keep your skin properly hydrated and looking smooth.

    Eat healthily. The quality of the food you put into your body shows up in how healthy your skin looks. Try to eat plenty of fresh foods full of vitamins, minerals, Omega-3 fatty acids, protein, fibre and antioxidants. These are the building blocks of healthy, younger looking skin.

    And stay away from refined carbohydrates and sugar which can speed up the ageing process.

    We’ve listed an ” A-Z of the 27 best anti aging superfoods" to guide you.

    Prioritize exercise. Staying in good shape is one of the keys to looking younger. Working out will build muscles, reduce body fat and improve your posture.

    (We've got a great ab workout here: "Defined Abs at Every Age").

    Remember to wash your face post-workout to get rid of excess oil and any build up of sweat, both of which can have an ageing effect on your face. 

    Always wear sunscreen. Even in winter, and even on cloudy days, UV rays are present, and damaging your skin. So always protect your skin from the sun.

    And most importantly…

    Take good care of yourself. Healthy self-care is not only essential for your mental health, it’s also going to reflect well in how you look.

    And in these unusually stressful times it’s more important than ever to take really good care of yourself.

    Whether it’s meditation, reading or just going for a walk – try to schedule some self-care regularly into your day.


    handsome man running outside on a hill with the sun behind him

    Staying in good shape is one of the keys to always looking younger


    The Takeaway 

    As you reach your 30’s, oil production decreases, skin cell turnover slows down, and dryness and wrinkles start to appear. So now’s the time to up your skincare game.

    Switch up to products that do double duty - like our Daily Face Wash, which cleans and exfoliates in one step, and our Hydrating Daily Moisturiser, an anti aging moisturiser and the perfect eye cream all in one.

    Action plan

    • Clean without drying out your skin to remove dirt and oil build up and keep your face looking clean and clear.
    • Exfoliate your face gently to eliminate dead skin cells, accelerate cell renewal and leave your complexion glowing and healthy.
    • Use a moisturizer with anti aging ingredients to stimulate collagen production, improve the appearance of wrinkles and even out your skin tone. And pay special attention to the skin around your eyes.
    • Protect your skin from UV rays – even on cloudy days.

    And to make sure you're one of those men that continues to improve with age we’ve got more great advice here: "Look Younger: Your complete anti aging plan"


    All you need to stay looking handsome. 




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