Dead skin cells need to be exfoliated to avoid causing ingrown hairs.
However, rough grainy exfoliators can be too harsh for the skin, especially sensitive skin, causing damage and irritation.
A policy of ‘little and often’ is much better. So we advocate gently exfoliating everyday using a mild Alpha-Hydroxy Acid (less scary than it sounds!).
Our Daily Face Wash includes Lactic Acid, a natural AHA derived from milk. This gently, but effectively, removes dead skin cells. It means you can shave with less pressure, and so less chance of irritation – and no more ingrown hairs.